I was introduced to this type of product by a different brand (not from this shop) which worked to a point, but did not help the really hard areas like the heel. Significant improvement with this one however. Great coverage of what I can only describe as shedding of all of the dry/dead skin from your feet - yes it sounds terrible but the results are amazing! Be prepared to wait for at least 3-4 days for any sign of progress. I soaked my feet in warm water for about 30 minutes and dried them before applying the masks, which I did not do with the first product I tried. I will absolutely use this product again.